HCR 406 Module 2 Health Communication Campaign Outline Example

Reviewed by Emmett Rockwell, MBA Arizona State University Updated October 2026

This HCR 406 Module 2 sample is the campaign outline from ASU's health literacy course for future health professionals, taken by ASU students in Health Care Coordination, Community Health and other majors. Worth 50 points, the outline in ASU HCR 406 is a comprehensive plan of the student's health campaign, bridging the short paper and the campaign materials. The composite student lays out Know Your Plan, her health insurance literacy campaign for ASU students, from background and audience research through framework, message testing, peer educator training, materials and channels, timeline, partners, objectives and evaluation, and notes how instructor feedback on the short paper changed her design.

CourseHCR 406 Health Literacy for Health Care Professionals
ModuleModule 2
Paper typeCampaign outline
LengthAbout 350 words, 4 pages
FormatAPA 7 student paper
SchoolArizona State University
ProgramBS in Health Care Coordination
UpdatedOctober 2026

Free sample paper for HCR 406 Module 2

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Campaign Outline: Know Your Plan

Student Name

BS in Health Care Coordination, Arizona State University

HCR 406: Health Literacy for Health Care Professionals

Instructor Name

Month Day, Year

What this page is doingThe title names the document type and the campaign it organizes.
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Campaign Outline: Know Your Plan

I. Campaign Overview

A. Name: Know Your Plan.

B. Issue: low health insurance literacy among first- and second-year ASU students.

C. Goal: students understand four core terms and how to use their own coverage before they need care.

II. Background and Rationale

A. National evidence: most insured adults cannot correctly answer basic questions about plan features (Loewenstein et al., 2013).

B. Consequences of limited health literacy: more emergency use, less preventive care (Berkman et al., 2011).

C. Campus context: students newly managing coverage; university plan, parent plans, Medicaid and marketplace plans.

III. Audience Research (Formative)

A. Short survey of 100 students: confidence and knowledge of four terms.

B. Two focus groups: where students look for insurance information; trusted messengers.

C. Revision from feedback: added international students as a priority segment.

IV. Conceptual Framework: Health Belief Model

A. Susceptibility: real stories of surprise bills.

B. Barriers: five-minute format; plain language.

C. Self-efficacy: guided practice finding information on one's own card.

D. Cues to action: start of semester, flu season, travel home (Janz & Becker, 1984).

What this page is doingListing each construct with the campaign feature that addresses it makes the outline a working plan, not just a list of headings.
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V. Messages

A. Core: "Know Your Plan before you need it."

B. Supporting: "Four words: deductible, copay, coinsurance, network."

C. Testing: compare two versions with 20 students; choose the clearer.

VI. Strategy and Channels

A. Peer-led plan check stations (tailored, interactive) (Noar et al., 2007).

B. Short social media videos.

C. Wallet guide and student health web page.

VII. Materials (Next Assignment)

A. 60-second video script.

B. Wallet guide.

C. Station checklist.

VIII. Implementation

A. Partners: student health services, residence life, international student office.

B. Peer educator training: two hours, with role-play.

C. Timeline: weeks 1-3 research and testing; weeks 4-12 stations and posts; weeks 13-15 evaluation.

IX. Objectives and Evaluation

A. Reach: 1,000 plan checks.

B. Knowledge: 70 percent define all four terms after a check.

C. Behavior: 60 percent know whether their clinic is in network at follow-up.

D. Process: stations held, videos viewed, guides distributed.

X. Ethics and Accessibility

A. No collection of insurance numbers; students view their own cards.

B. Materials in plain language, with Spanish versions.

References

Berkman, N. D., Sheridan, S. L., Donahue, K. E., Halpern, D. J., & Crotty, K. (2011). Low health literacy and health outcomes: An updated systematic review. Annals of Internal Medicine, 155(2), 97-107. https://doi.org/10.7326/0003-4819-155-2-201107190-00005

Janz, N. K., & Becker, M. H. (1984). The health belief model: A decade later. Health Education Quarterly, 11(1), 1-47. https://doi.org/10.1177/109019818401100101

Loewenstein, G., Friedman, J. Y., McGill, B., Ahmad, S., Linck, S., Sinkula, S., Beshears, J., Choi, J. J., Kolstad, J., Laibson, D., Madrian, B. C., List, J. A., & Volpp, K. G. (2013). Consumers' misunderstanding of health insurance. Journal of Health Economics, 32(5), 850-862. https://doi.org/10.1016/j.jhealeco.2013.04.004

Noar, S. M., Benac, C. N., & Harris, M. S. (2007). Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. Psychological Bulletin, 133(4), 673-693. https://doi.org/10.1037/0033-2909.133.4.673

What the HCR 406 Module 2 instructions ask for

The Outline is worth 50 of HCR 406's 400 points and is described simply as a comprehensive outline of your health campaign. It sits between the Short Paper, which proposed the campaign, and the Campaign Material, which produces it, so it should translate the proposal into a plan someone could carry out. A comprehensive outline usually covers background, audience, framework, messages, strategy, channels, materials, implementation, objectives and evaluation. Instructions and rubrics are posted in Canvas. Incorporate any feedback from the short paper and say briefly what changed, since the outline is where the campaign takes shape. Keep it skimmable.

How this HCR 406 Module 2 example is built

Set out under roman numerals, the sample runs from an overview and rationale through formative audience research, the framework with each construct tied to a campaign feature, messages and the plan for testing them, strategy and channels, the materials promised for the next assignment, implementation with partners and a timeline, objectives paired with evaluation measures and a closing section on ethics and accessibility. Citations stay where they justify a decision. The outline also records one change made after feedback on the short paper, adding international students as a priority group, which shows the campaign developing between assignments rather than being restated. Its length stays manageable because each point is a phrase, not a paragraph.

Reading the HCR 406 Module 2 grading rubric

Fifty points are available for the outline on its Canvas rubric. Outlines tend to earn credit for being genuinely comprehensive, moving in a logical order, linking the framework clearly to messages, using formative research to shape design, naming specific channels and materials, presenting a workable implementation plan and pairing every objective with a way to measure it, along with signs that earlier feedback was taken on board. They lose credit when sections are headings with nothing beneath them, when there is no evaluation plan, when messages are never tested and when the outline drifts away from what the short paper proposed. Marking under each heading which source will carry that part of the final paper also impresses readers, because it shows the evidence was chosen before the writing began.

HCR 406 Module 2 help: mistakes that cost marks

Work from your short paper, expanding each of its elements into steps someone else could follow. Include formative research even on a small scale, such as a ten-question survey or a conversation with five students, because it strengthens every later choice. Give each objective a measurement method and a time point. Sketch the materials you will produce next so the outline and the materials match. Keep the numbering and indentation consistent so the structure is easy to read. If you are unsure whether the outline is detailed enough, the desk can compare it with the requirements for the materials and final paper.

Write yours, or have the desk draft it

This paper is an original model document written by our desk, not a submitted student paper and not an official Arizona State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.

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More HCR 406 and BS in Health Care Coordination sample papers

HCR 406 Module 2 questions, answered

Where can I find a free HCR 406 Module 2 sample paper?

The full HCR 406 Module 2 sample is above: a comprehensive campaign outline for a health insurance literacy campaign.

How much is the HCR 406 outline worth?

It is worth 50 of the course's 400 points.

What is formative research in a campaign?

Research done before launch, such as surveys or focus groups, to understand the audience and test messages.

What should a health campaign outline include?

Background, audience, framework, messages, strategy, channels, materials, implementation, objectives and evaluation.

Does the HCR 406 outline come before the materials?

Yes. The outline follows the short paper and precedes the campaign material and final paper.