HCR 230 Module 2 Health Equity Campaign, Section 2: Evidence and Cultural Considerations Example

Reviewed by Emmett Rockwell, MBA Arizona State University Updated October 2026

This HCR 230 Module 2 sample is the second scaffolded piece of the campaign project in Culture and Health, which Health Care Coordination students at ASU take alongside majors in community health and other fields. For 20 points, the second section of the ASU HCR 230 campaign gathers the quantitative and qualitative evidence and the cultural considerations that will shape the campaign's materials. Continuing Cut and Check, the composite student reports a barbershop trial's blood pressure results, summarizes what she heard from barbers and patrons, applies a framework on culture in health communication and turns all three into decisions about who should deliver the campaign's messages, what they should say and where.

CourseHCR 230 Culture and Health
ModuleModule 2
Paper typeCampaign section: evidence and culture
LengthAbout 386 words, 4 pages
FormatAPA 7 student paper
SchoolArizona State University
ProgramBS in Health Care Coordination
UpdatedOctober 2026

Free sample paper for HCR 230 Module 2

1

Cut and Check, Section 2: What the Evidence and the Community Say

Student Name

BS in Health Care Coordination, Arizona State University

HCR 230: Culture and Health

Instructor Name

Month Day, Year

What this page is doingThe title pairs the two kinds of evidence the campaign requires, research findings and community voices.
2

Cut and Check, Section 2: What the Evidence and the Community Say

Quantitative Evidence

In a Los Angeles study, researchers randomly assigned whole barbershops, 52 of them, all Black-owned, to two approaches and followed 319 patrons whose systolic pressure was at least 140. In one group of shops, barbers steered men to pharmacists who met them on site and could prescribe under agreements with each man's physician; in the other, barbers urged healthier habits and a doctor's visit. Six months on, systolic readings had dropped 27.0 points with the pharmacist model against 9.3 points with encouragement alone, and nearly two-thirds of the pharmacist group, compared with roughly one in nine controls, had reached a reading under 130/80 (Victor et al., 2018). Two lessons follow: barbers are effective messengers, and messages work best when they connect men to treatment, not only to information.

Qualitative Evidence

To hear community voices, I spoke informally with two barbers and five patrons, whose names are withheld. Their comments clustered into four themes:

These conversations are not research data, but they shape the campaign's tone and match the barriers the literature describes.

ThemeWhat I heard
Time"I'm not taking a day off to sit in a waiting room."
TrustSeveral men felt rushed or talked down to in past visits.
Masculinity and strengthHigh blood pressure was seen as something you push through.
FamilyMost said a wife, mother or child was the one who got them to the doctor.
What this page is doingLabeling the conversations as informal, not research, keeps the section honest about the strength of its qualitative evidence.
3

Applying a Framework on Culture and Communication

Kreuter and McClure (2004) describe culture's influence on health communication through the source of a message, the message itself and the channel that carries it. Applied to Cut and Check:

Source. Barbers and Black men who manage their blood pressure, not outside officials.

Message. Strength framed as knowing your numbers and staying around for family; no blame.

Channel. The barbershop chair, the shop's social media and text reminders, which fit men's routines.

Campaign Decisions

The campaign will train barbers to offer a cuff check and a short conversation, will feature local men as message sources, will frame control of blood pressure as protecting family and will connect men to same-week care through a partnering pharmacist or clinic. The disparity in hypertension described in Section 1 (Ostchega et al., 2020) gives these decisions their urgency.

References

Kreuter, M. W., & McClure, S. M. (2004). The role of culture in health communication. Annual Review of Public Health, 25, 439-455. https://doi.org/10.1146/annurev.publhealth.25.101802.123000

Ostchega, Y., Fryar, C. D., Nwankwo, T., & Nguyen, D. T. (2020). Hypertension prevalence among adults aged 18 and over: United States, 2017-2018 (NCHS Data Brief No. 364). National Center for Health Statistics. https://www.cdc.gov/nchs/products/databriefs/db364.htm

Victor, R. G., Lynch, K., Li, N., Blyler, C., Muhammad, E., Handler, J., Brettler, J., Rashid, M., Hsu, B., Foxx-Drew, D., Moy, N., Reid, A. E., & Elashoff, R. M. (2018). A cluster-randomized trial of blood-pressure reduction in Black barbershops. New England Journal of Medicine, 378(14), 1291-1301. https://doi.org/10.1056/NEJMoa1717250

Reading the HCR 230 Module 2 assignment instructions

Section 2 of the HCR 230 campaign is worth 20 points and falls in the course's weeks on Hispanic and Latino, Indigenous and African-descent populations. The syllabus requires campaign materials backed by both qualitative and quantitative evidence, which makes a middle section is the natural place to gather both. Quantitative evidence can come from trials, surveys and public health data; qualitative evidence can come from published interviews, community reports or, if your instructor allows, informal conversations, labeled honestly. The section prompt in Canvas sets the exact requirements. Connect each piece of evidence to a decision about your campaign. Plan ahead: the next section turns these decisions into actual materials.

Inside the HCR 230 Module 2 example

The sample reports a major trial's results with its key numbers and draws two lessons for the campaign. It then summarizes qualitative input in a table of themes with representative comments, noting that informal conversations are not research. A published framework on culture and health communication is applied to the campaign's source, message and channel, and a closing section states the resulting decisions. Each paragraph ends in something the campaign will do, which shows the instructor that evidence is driving design. The section stays short because each finding leads directly to a choice, which is the purpose of this stage of the project.

HCR 230 Module 2 rubric: what earns full marks

Campaign submissions are graded on Canvas rubrics for 20 points. Evidence sections are typically credited for credible quantitative evidence reported accurately, qualitative evidence that reflects community voices, honest description of the evidence's limits, use of course concepts on culture and communication and clear links from evidence to campaign decisions. Sections lose credit when evidence is listed without implications, when qualitative input is invented or presented as research, when cultural considerations rely on stereotypes and when sources are uncited. Clear reporting of numbers, with the comparison group named, is a common point of feedback on this section.

HCR 230 Module 2 help: mistakes that cost marks

After each statistic, add a line saying what your campaign will do about it. If you collect comments from community members, keep them anonymous and describe them as informal. Look for published qualitative studies on your population to strengthen this part. Use a framework from the course or literature to organize cultural considerations. The desk can help you find intervention studies for your population and issue. Organize qualitative input as themes with one representative comment each rather than long quotations. If your instructor does not allow community conversations, use published interview or focus group studies instead and cite them. End the section with a short list of decisions so Section 3 can begin from them. Where published research on your exact population is thin, say so and explain why the evidence you chose still applies.

Write yours, or have the desk draft it

This paper is an original model document written by our desk, not a submitted student paper and not an official Arizona State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.

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More HCR 230 and BS in Health Care Coordination sample papers

HCR 230 Module 2 questions, answered

Where can I find a free HCR 230 Module 2 sample paper?

A full HCR 230 Module 2 sample is on this page: the evidence and cultural considerations section of a barbershop blood pressure campaign.

Do barbershop blood pressure programs work?

In a trial in 52 Los Angeles barbershops, men whose barbers connected them with pharmacists lowered systolic pressure by 27.0 points in six months.

What is qualitative evidence in a health campaign?

Evidence from people's words and experiences, such as interviews or focus groups, that explains how a community sees an issue.

What are source, message and channel factors?

Elements of health communication: who delivers a message, what it says and how it reaches the audience, each shaped by culture.

How much is HCR 230 campaign section 2 worth?

It is worth 20 points.