HCR 230 Module 3 Health Equity Campaign, Section 3: Audience-Specific Materials Example

Reviewed by Emmett Rockwell, MBA Arizona State University Updated October 2026

This HCR 230 Module 3 sample is campaign Section 3 from Culture and Health, part of the Health Care Coordination bachelor's at ASU and other health degrees. Worth 20 points, the third section of the ASU HCR 230 campaign asks for audience-specific communication materials backed by the qualitative and quantitative evidence already gathered. The composite student drafts Cut and Check's materials for three audiences: a two-minute talking guide for barbers, a shop poster and text messages for patrons and a social media post for the wives, mothers and daughters who often get men to care. For each item, she explains how wording, messenger and format follow from the trial evidence and the community conversations in Section 2.

CourseHCR 230 Culture and Health
ModuleModule 3
Paper typeCampaign section: communication materials
LengthAbout 390 words, 4 pages
FormatAPA 7 student paper
SchoolArizona State University
ProgramBS in Health Care Coordination
UpdatedOctober 2026

Free sample paper for HCR 230 Module 3

1

Cut and Check, Section 3: Materials for Barbers, Patrons and Families

Student Name

BS in Health Care Coordination, Arizona State University

HCR 230: Culture and Health

Instructor Name

Month Day, Year

What this page is doingThe title lists the three audiences the materials are written for, which is what makes them audience-specific.
2

Cut and Check, Section 3: Materials for Barbers, Patrons and Families

Audience 1: Barbers

Barber talking guide (two minutes, while finishing a cut):

"We're doing Cut and Check this month. Takes one minute. Want me to check your pressure?"

If high: "That number's up there. A lot of us run high and don't feel it. There's a pharmacist here Thursdays who can sort it out right in the shop, no waiting room. Want me to put your name down?"

If normal: "Good number. Keep it that way, and check again in a few months."

Why it works: the barber is the trusted source, the offer is quick and the next step is concrete. The trial behind the campaign showed that barbers' encouragement combined with in-shop pharmacist care lowered blood pressure far more than advice alone (Victor et al., 2018).

Audience 2: Patrons

Poster headline: Strong Men Know Their Numbers.

Body: High blood pressure has no symptoms. More than half of Black adults have it (Ostchega et al., 2020). Get checked in this chair. Ask your barber about Thursday visits with our pharmacist.

Visual: photographs of local men of different ages in the shop, not stock images.

Text messages, sent with consent after a check:

Day 1: "Thanks for checking your pressure at [shop]. Your number: [x]. Thursday pharmacist visits 4-7 pm. Reply YES to book."

Week 2: "Quick reminder from [barber]: one number, one visit. Reply YES for Thursday."

What this page is doingThe materials use the community's language and keep each message to one action, which is how the evidence on time and trust from Section 2 shows up in the writing.
3

Audience 3: Families

Social media post on the shop's page:

"He'll go if you ask him. Our Cut and Check pharmacist sees men at the shop every Thursday. Tag a man you want around for a long time."

Why it works: Section 2 found that family members often prompt men's care, so the campaign speaks to them directly.

How Culture Shaped the Materials

Kreuter and McClure (2004) describe culturally grounded communication as matching source, message and channel to the audience, and each item above was tested against that standard.

Design choiceEvidence or cultural reason
Barber as messengerTrust and the trial's results
"Strong men" framingStrength valued; avoids blame
In-shop care, eveningsTime barrier
Family-directed postFamilies prompt care
Local photographsRecognition and respect

Pre-Testing Plan

Before launch, two barbers and six patrons will review the materials for clarity and tone, and changes will be made before the final campaign.

References

Kreuter, M. W., & McClure, S. M. (2004). The role of culture in health communication. Annual Review of Public Health, 25, 439-455. https://doi.org/10.1146/annurev.publhealth.25.101802.123000

Ostchega, Y., Fryar, C. D., Nwankwo, T., & Nguyen, D. T. (2020). Hypertension prevalence among adults aged 18 and over: United States, 2017-2018 (NCHS Data Brief No. 364). National Center for Health Statistics. https://www.cdc.gov/nchs/products/databriefs/db364.htm

Victor, R. G., Lynch, K., Li, N., Blyler, C., Muhammad, E., Handler, J., Brettler, J., Rashid, M., Hsu, B., Foxx-Drew, D., Moy, N., Reid, A. E., & Elashoff, R. M. (2018). A cluster-randomized trial of blood-pressure reduction in Black barbershops. New England Journal of Medicine, 378(14), 1291-1301. https://doi.org/10.1056/NEJMoa1717250

What the HCR 230 Module 3 instructions ask for

Campaign Section 3 carries 20 points and comes due in the course's sixth week, which covers African-descent and South and East Asian populations. The syllabus says students create audience-specific materials grounded in evidence of both kinds, making this the section where the campaign becomes something people would see and hear. Write for more than one audience if your campaign reaches people through others, and explain the evidence behind each choice. Section prompts in Canvas may specify formats such as posters, scripts or social media posts. Materials should be ready to pre-test, not finished art. Expect to revise these drafts after pre-testing, so treat them as working versions and keep notes on what you might change. Ask your instructor whether images and layouts should be included or described.

Inside the HCR 230 Module 3 example

Organized by audience, the sample gives the exact wording of each item: a barber talking guide with branches for high and normal readings, a poster with headline, body and visual notes, two text messages and a family-directed social media post. Each item ends with a short note on why it works. A table links every design choice to evidence or a cultural reason, and the section closes with a plan to pre-test the materials with community members. The writing keeps messages short and action-focused, matching the evidence from the earlier sections. Short explanations after each item keep the focus on the materials themselves.

Where the marks sit in the HCR 230 Module 3 rubric

Material sections are graded on the campaign rubric in Canvas for 20 points. They are typically credited for materials tailored to clearly defined audiences, plain and respectful language, one clear call to action per item, accurate cited facts, visible links between evidence and design choices and a plan to test materials with the community. Sections lose credit when materials are generic, when they use jargon or blame, when facts are uncited and when the connection to earlier evidence is missing. Materials that a community member could actually use tomorrow tend to score highest.

HCR 230 Module 3 help from the desk

Write each item for one audience and one action. Read your drafts aloud as a community member would hear them. Replace clinical terms with everyday words. Explain your choices briefly in a table. Plan a pre-test, even a small one. If your audience speaks another language, plan for translation and cultural review rather than literal translation. The desk can review the clarity and tone of your drafts. Keep a version of each item with the reasons attached, because the final campaign will ask you to show how materials changed. Mock up the poster in a simple tool so your instructor can see layout as well as words. Check every statistic on a poster against its source, since printed errors spread quickly.

Write yours, or have the desk draft it

This paper is an original model document written by our desk, not a submitted student paper and not an official Arizona State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.

More HCR 230 and BS in Health Care Coordination sample papers

HCR 230 Module 3 questions, answered

Where can I find a free HCR 230 Module 3 sample paper?

The full HCR 230 Module 3 sample is above: barber, patron and family materials for a barbershop blood pressure campaign.

What are audience-specific materials?

Messages and formats written for one defined group, using its language, trusted messengers and channels.

How long should health campaign messages be?

Short enough to carry one idea and one action; posters and texts work best with a few lines.

Why pre-test campaign materials?

Community reviewers catch confusing wording and tone problems before materials are used.

How much is HCR 230 campaign section 3 worth?

It is worth 20 points.